aspect ratio fourteen: food glorious food [designs for a nolita eatery]

PHOTOGRAPHS COPYRIGHT MAX SINGER 2006 – 2011

TO BROWSE THE PUBLICATION FAST, CLICK ON THE COVER IMAGE ABOVE TO OPEN A FLASH-BASED FLIPBOOK OR YOU CAN CLICK HERE AND DOWNLOAD A PDF.

"Food, glorious food! We're anxious to try it. Three banquets a day — Our favorite diet! Food, glorious food! What is there more handsome? Gulped, swallowed or chewed — Still worth a king's ransom. What is it we dream about? What brings on a sigh? Piled peaches and cream, about Six feet high!...Then food, Once again, food Fabulous food, Glorious food."

from OLIVER music, book, and lyrics by Lionel Bart

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MAX SINGER
176 EAST 81ST STREET
NEW YORK CITY 10028
1.212.288.2239
MAX@MAXSINGER.COM




	PHOTOGRAPHS COPYRIGHT MAX SINGER 2006 – 2011 TO BROWSE THE PUBLICATION FAST, CLICK ON THE COVER IMAGE ABOVE TO OPEN A FLASH-BASED FLIPBOOK OR YOU CAN CLICK HERE AND DOWNLOAD A PDF. "Food, glorious food! We're anxious to try it. Three banquets a day — Our favorite diet! Food, glorious food! What is there more handsome? Gulped, swallowed or chewed — Still worth a king's ransom. What is it we dream about? What brings on a sigh? Piled peaches and cream, about Six feet high!...Then food, Once again, food Fabulous food, Glorious food." from OLIVER music, book, and lyrics by Lionel Bart BACK TO TOP BACK TO TOP to receive aspect ratio by e-mail, contact me and write signup in the subject line MAX SINGER 176 EAST 81ST STREET NEW YORK CITY 10028 1.212.288.2239 MAX@MAXSINGER.COM		also in this issue :: BEHIND THE SHOOT ejected from Eli's :: TECHNICAL NOTES inDesign for image creation :: ABOUT MAX SINGER Max Singer is also... ejected from Eli's WHEN I ORIGINALLY started this project I intended to use it as an opportunity to shoot at a location that had been on my to-do list for ages— *Eli Zabar's* on 80th and 3rd, just across from where I live. My interest in Eli's was more visual than gustatory: I'm not one of those Upper east Siders who's in the market for $60 a pound gravlax or $30 bags of granola. But the food at Eli's is pristine and the presentation "picture perfect." SO IN I STRODE, snapping away and no more than 5 minutes passed when a grey-haired gent (whom I later realized was Eli himself) stopped me and proceeded to question the whys and wherefores of my picture taking. A short while later an officious employee informed me I could either leave or top taking pictures. So I left. MOVING ON TO the high-end *Food Emporium* on 86th and 2nd — snapping some fruit and vegetable stands along the way —where a similar scenario ensued. *Supermarket paranoia?* Uncertain of the success of my mission I returned home to review my shots and fortunately I had enough to use. I hope you think so as well. BACK TO TOP *Image Creation with inDesign* ONE OF THE really cool things about Creative Suite is the interconnectivity of the apps. Photoshop is an amazing application and absolutely indispensable for such things as color correction, resizing, masking, silhouetting, etc. But for other things I find it a bit clunky as in creating elegant kerned type. When I am creating image type for a website I more often than not find myself creating it in *inDesign* and copying and pasting it into *Photoshop* as a smart object. In this project I went a step further, first opening my image files in Photoshop, doing my "magic," saving both a full color RGB and a greyscale version, and importing them into an inDesign file. Because you are working with preview images in inDesign and not the hi-rez originals, it is fast and simple to dupe, scale, rotate and flip, mask, and colorize the greyscale images. Exporting a PDF for online viewing is a snap and if I need to color correct and get prints from a lab that doesn't accept PDFs I either export as a jpeg or group, copy, and paste into a Photoshop file. BACK TO TOP about max singer Besides working in the medium of digital photography, Max Singer is also an award-winning cartoonist, illustrator, artist and designer whose work has appeared in numerous national publications including ArtNews, the NY Times and NY Magazine, to name but a few. Max was associated with the world-famous Push Pin Studio. His unique, colorful and bold illustrative style of imagery has been exhibited widely both in his homebase of New York City, in particular at such music and club venues such as the Knitting Factory, as well as various outsider and contemporary venues in his spiritual home of New Orleans, and was featured in the documentary Blood Brothers: Bruce Springsteen and the E Street Band. Max is an active member of the New Orleans Photo Alliance. BACK TO TOP all photographs/images copyright max singer 2006-2011. website: www.maxsinger.com contact: max@maxsinger.com