PHOTO: SWEET AS SUCRE INSET: HANGING GARDEN

The term "commercial vernacular", popularized in the late 1960s by Robert Venturi's "Learning from Las Vegas," refers to 20th century American suburban tract and commercial architecture.

bayou deco:
the "commercial vernacular"
of new orleans?


When one thinks of the architecture of New Orleans, one usually thinks of wrought-iron balconies, Neo-classical plantations, or gingerbread Victorian geegaws and gimcracks. >>

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PHOTO: USNER BROS.

Vernacular architecture is a term used to categorize methods of construction which use locally available resources and traditions to address local needs and circumstances. It can be contrasted against polite architecture which is characterised by stylistic elements of design intentionally incorporated for aesthetic purposes which go beyond a building's functional requirements.

:: One can easily forget—if one ever realized it—that in many respects, New Orleans is a quintessentially American mid-century city. >>

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PHOTO: FRERET HARDWARE 3. INSET: COMMUNITY COFFEE

'the vernacular' can be contrasted with 'the polite', which is characterised by stylistic elements of design intentionally incorporated by a professional architect for aesthetic purposes which go beyond a building's functional requirements.

:: Last century that is! Nowhere in the Big Easy is this more obvious than in the commercial areas, faded as well as gentrified, scattered throughout the city... >>

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PHOTO: BLUE AND GREY BUILDINGS
INSET: TATTOO YALLER

Culture also has a great influence on the appearance of vernacular buildings, as occupants often decorate buildings in accordance with local customs and beliefs.

:: ...but especially uptown along Magazine and Freret streets. these buildings exemplify what architect Robert Venturi would call commercial vernacular.

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YELLOW BUNGALOW

beachhouse bauhaus

in the pocket,
boynton beach, fla.


Opposite Briny Breezes (one of America's unique permanent trailer park communities) is a deliciously authentic, city-square-block-sized, isolated beachfront community of one-way car-width streets with a 10 mph speed limit. >>

VIEW OF BRINY BREEZES

>>It is what is called an “unincorporated” area and has no official name. some residents refer to it as “the hood” but most people call it “the pocket.” >>

DOUBLE CUBE WITH KAYAK

vernacular architecture: "...a building designed by an amateur without any training in design; the individual will have been guided by a series of conventions built up in his locality, paying little attention to what may be fashionable."—Ronald Brunskill

>>Many are bungalow-style but quite a few are simple cinderblock structures. if there were ever architect involvement it was minimal. most of these structures seem to have ‘jus grown, like Topsy.

Architecture designed by professional architects is usually not considered to be vernacular. Indeed, it can be argued that the very process of consciously designing a building makes it not vernacular.

BLUE-EYED HOUSE


all photographs
copyright max singer
2006-2011.

website: www.maxsinger.com
contact: max@maxsinger.com